There are some words that continuously pop up in my research about telenovelas. One is PARADOX, and I've written about it before and should probably write a whole lot more about. The other is DISTANCE.
There is also an important distance between the audience's perception of the relative importance of a particular telenovela character and what the actor believes about her/his character. I've talked with many actors who adored particular characters and considered them key in their careers, only to read later in Internet message boards how some audience members believe that those characters were unimportant and that the actor's talent was "wasted."
Another distance I must mention is the one between what the public knows/believes about the telenovela writing process and what really happens in a writer's mind and soul as she/he develops characters and plots.