We live times in which the line between content producers and consumers is blurred. YouTube, message boards and blogs are samples of this. They're also examples of social media, in which communities are created around a certain definition of friendship and/or a common interest.
In particular, the telenovela I'm currently studying, LA VIDA ENTERA, has a Facebook group with a discussion board in which participants post topics, in addition to the traditional "wall" comments, pictures and press reports:
Outside Facebook there are other communities dedicated to telenovelas. One of my favorites is: Comunidad todotnv, which is an offspin of wonderful webpage Todotnv:
And even though we will never leave completely behind the days in which telenovelas were discussed at our study and work places, these virtual communities definitely extend the conversation as they minimize geographic distance and blur the line between public and private.