Aug 29, 2009

TELENOVELAS AND REALITY: SOCIAL MERCHANDISING

Recently, CNN broadcast a news story about "social merchandising" (the inclusion of social issues) in Brazilian telenovelas. And even though Brazil is not the only country where writers do what has been called "social merchandising" with their telenovelas (1, 2, 3, 4, 5), it is undoubtedly the place where it's done with more constancy.

No comments: