Recently, CNN broadcast a news story about "social merchandising" (the inclusion of social issues) in Brazilian telenovelas. And even though Brazil is not the only country where writers do what has been called "social merchandising" with their telenovelas (1, 2, 3, 4, 5), it is undoubtedly the place where it's done with more constancy.
The fascination with Latin American telenovelas is worldwide. Huge audiences that transcend nation, class, culture, age and gender differences sit daily in front of their television sets to watch these melodramatic serials. I'm a Latin American woman. Therefore, telenovelas have never been far away from my life. I'm also a scholar and telenovelas have been my chosen object of study since 1999.
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