Recently, CNN broadcast a news story about "social merchandising" (the inclusion of social issues) in Brazilian telenovelas. And even though Brazil is not the only country where writers do what has been called "social merchandising" with their telenovelas (1, 2, 3, 4, 5), it is undoubtedly the place where it's done with more constancy.
TELENOVELAS AND REALITY: SOCIAL MERCHANDISING
Posted by Dr. Carolina Acosta-Alzuru at 10:49 AM Labels: Telenovela, Telenovela de Ruptura, Telenovelas, Telenovelas and culture and society, Telenovelas and Health, Telenovelas and Politics Aug 29, 2009
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