The IX Telenovela Summit took place last week in Miami and generated some news stories. Here are a couple:
Creators aim for the world at US 'telenovela' summit (AFP)
MIAMI — Creators of telenovelas -- the dramatic Latin American incarnation of soap operas -- from 22 countries gathered this week in Miami to champion their genre as "more alive than ever" as they aim for new markets in Asia, eastern Europe and even Afghanistan. [Read more...]
Note: Telenovelas are not "the dramatic Latin American incarnation of soap operas." Statements like this blur the important differences between telenovelas and soap operas (1, 2), and dismiss the fact that telenovelas constitute a genre whose origins are in Latin America.
Telenovelas face challenge of reaching young people (EFE via COMTEX)
Miami, Nov 7, 2011-- The lucrative world of telenovelas faces the challenge of attracting young people through new platforms, experts in the sector agreed at a meeting in Miami. [Read more...]
Note: The challenge isn't to reach young people. They're already watching telenovelas. The real challenge is to realize that "to watch television" doesn't mean anymore "to sit in front of a TV set." And telenovela fans around the world have known this for a while. But, are producers and distributors catching up?
Another story worth noting appeared on Slate Magazine and focused on Univision's recipe for success:
Noches con Telenovelas: What’s behind Univision’s remarkable success?
One of Univision’s secrets is consistency. No one needs to consult a schedule to know what’s on: Every weeknight from 7 p.m. to 10 p.m. Eastern, the network runs the same three telenovelasback-to-back-to-back. [Read more...]
Note: Consistency is a key factor in telenovelas' successful consumption. But, it's also important to mention that the genre is embedded in cultures originating in Latin America, which make the majority of Univision's audience.
The fascination with Latin American telenovelas is worldwide. Huge audiences that transcend nation, class, culture, age and gender differences sit daily in front of their television sets to watch these melodramatic serials. I'm a Latin American woman. Therefore, telenovelas have never been far away from my life. I'm also a scholar and telenovelas have been my chosen object of study since 1999.
"If you really want to know the insides of a telenovela, this book is the best possible window. Here you will discover the internal breathing of a telenovela. From the inception of its dramatic story in the writer's mind, to the audience's balance after THE END." LEONARDO PADRON
Venezuela es una Telenovela is in Venezuela's best bookstores. You can also find it in comala.com. They can mail it to any country. If you want to find out specific bookstores in Venezuela that carry the book, please communicate with Editorial Alfa via phone: (+58-212) 762 3036 / 763 5676 / 761 3576 or e-mail: firstname.lastname@example.org
I'm an Associate Professor in the Grady College of Journalism and Mass Communication at the University of Georgia. I was born in Caracas, Venezuela. Since 1999 telenovelas have been the main focus of my research and the thrust of my intellectual journey. I'm also the author of two books Venezuela es una Telenovela: Melodrama, Realidad y Crisis. y La incandescencia de las cosas: Conversaciones con Leonardo Padrón.
Soy venezolana, Profesora Asociada en el Grady College of Journalism and Mass Communication en la Universidad de Georgia. Las telenovelas son el foco de mi investigación académica y el epicentro donde estudio los enlaces entre medios, cultura y sociedad. Soy también la autora de dos libros Venezuela es una Telenovela y La incandescencia de las cosas: Conversaciones con Leonardo Padrón. .