For example, the theme for telenovela Cosita Rica was composed and performed by Voz Veis, after meeting with writer Leonardo Padrón.
The main musical theme is key to build a telenovela's identity. It projects its personality and suggests its general mood. Therefore the main theme is a fundamental ingredient of all promotional materials. It is now common to create a videoclip using images from the telenovela.
Below, the videoclip of Mi Prima Ciela, a telenovela that premiered last night on RCTV. Both the lyrics and the images give us important clues about this telenovela's synopsis: Three cousins, thre parallel love stories, and one of them is doomed because she has a terminal illness: